A lot of companies have a mission. We're trying to flip the script and be a mission.

When we started Brightest, we thought a lot about values, what we wanted to become, and, more importantly, what we want to help people, organizations, and communities become in terms of realizing their full potential. Whether you're an organization or an individual, it's hard to be perfect. We're not perfect. You're not perfect (though tbh if you really are, we're hiring). And that's fine. Our view is this isn't about perfection, it's about making positive progress. It's about consistently standing behind (and up to) the values you hold and trying your best.

We're all equal, beautiful, and unique humans with the potential to create progress in our own lives, for our friends and family, and in our community.

So when we say "Our mission is to help you live better, work better, and change the world on your terms" here's what we really mean:

live a happy fulfilling life

Live Better

No one should live in poverty, be a victim of climate injustice, or suffer from a lack of access to basic needs and care. That's our collective priority #1. Next, we need to make real improvements in each other's lives: health, happiness, love, sustainable living, and the opportunity to do meaningful work.

purposeful work and ways to spend time

Work Better

Work sits at the center of human potential - our ability to create, learn, and innovate. We believe everyone has a right to do meaningful, fulfilling work and earn a livable wage. Research consistently shows purposeful work is one of the top deciding factors of your overall happiness.

organize, volunteer and change the world

Change the World (Your Way)

There are a lot of things in the world we need to make better. And a lot of ways you can get involved and create positive change. Whether you're just looking to volunteer a few hours in your free time for a worthy cause, or find a new job that aligns with your values and passions - we're here to help.

Since we also think it's important to pick sides and take a stand on issues that matter, here are a few other things we believe in and want to make clear:

We believe in tolerance and inclusivity

We will only succeed if we embrace different people and perspectives. That's true for us, our hometowns, and for the world at large. At Brightest specifically, we have to be champions for diversity, tolerance, inclusion, and equal treatment of people, regardless of where they’re from, who they love, who they identify as, how they look, or what they believe. We are still not diverse enough yet as a company and we need to aggressively push ourselves to get there.

We believe (1) slowing and solving climate change and biodiversity loss, (2) lifting people out of extreme poverty, and (3) supporting healthy democratic institutions and leadership are the three greatest, immediate challenges of our lifetime

We will continue to work on, talk about, and problem-solve for these three issues for as long (and as aggressively) as we can. As a company policy, content that does not align with these views will not be allowed to exist on Brightest (and if it somehow slips through will be removed immediately). Moreover, we'll consistently strive and constantly question ourselves how we can be a more socially-responsible organization, from carbon offsetting our fossil fuel travel and servers to only buying and using sustainable products and services in the office.

True to our climate, environmental, and sustainability values, we want a Green New Deal (or equivalent). This same mission inspires our tree commitment. Every time you or another member of our community completes an action in Brightest via the "completed this" button, we plant one tree 🌳 through a local reforestation partner.

This button 👉  

Sign up, take action, then mark it complete - that's one more tree to make our air fresher and our earth better. If you send us a photo of you completing it to action@brightest.io or tag @brightest_inc, we'll make it two 🌳🌳.

Through our "One Action, One Tree" program and additional renewable energy purchasing, we are (and will remain) a Net Zero organization.

In our own work, we make sure every employee is treated with the highest respect as a valued shareholder. Our people's success is our success. We fully recognize this fact, and are putting this in writing on the Internet so we never forget that pledge. Everyone is worthy of respect, dignity, compassion, and the opportunity to realize their full potential - and that starts from within.

We believe we're here to serve you as our friend, partner, or "customer," and we can only succeed in that if we stay true to our mission and be transparent, open, and responsible with you, your data, and your privacy

A simple, strict, transparent privacy policy stands behind everything we do. You can read it here.

We believe hate has no home here

Unlike some other products and services - there's nothing to equivocate about here. Hate, racism, violence, harassment, bullying, bigotry, and any form of abuse has no role in discourse and will not be tolerated. We firmly believe in free speech, and you are welcome to air whatever views you believe - but be prepared for the consequences and if you do it on Brightest one consequence is we will kick you off our site.

We're also actively working tolerance, privacy, and safe-space priorities into our product roadmap, so we can proactively protect our community, minimize bad actors, and avoid issues we've seen play out on Facebook, Twitter, YouTube, and other platforms. It may slow us down, but it's the right thing to do.

We believe in you

Start where you are. Use what you have. Do what you can.

You got this 👌

That's what we believe in.